We Believe What We See – It’s a visual, visual world
August 12, 2013

Did you know, as humans, we take less time to process visual/image elements than we do language/text? It’s true – studies have found that up to 90% of information transmitted to our brains is visual and that visual information is deciphered 60,000 times faster than text is!

Here are some more big stats for you – over 60 hours of video is uploaded from YouTube every minute! Also, when it comes to advertising, 85% of viewers are more likely to purchase a product/service after watching a video/commercial.

The numbers don’t lie; as humans we trust and we believe what we see.

As a business owner, a sure “sign” that you’re on top of your game is to recognize visual communication as a major key to your success. Marketers know that bright, smart colors, cutting edge imagery along with vibrant or upbeat music is all appealing to the majority of consumers.

As we continue to evolve in marketing and communication; the perfect link has emerged between the average person’s need for product//service information and their inclination to believe in what they see. It comes in the form of the Digital TV Based Sign.

Digital TV Based Signs compliment and follow on the heels of the massive appeal of the world to infographics (graphic representation of information, data or knowledge). In business offices, lobbies and welcoming centres; they hold the attention of customers as they wait while answering any relative questions. I haven’t even mentioned how they support the company’s branding and compliment any business’ commitment to being “up to date” and savvy. The perfect placement of the perfect digital sign in any business will more than likely add an element of sophistication to your professionalism.

And, YES WE CAN! At The SignMan, our imaging and design specialists are able to provide you with digital sign TVs with scheduled programming that includes your own regular commercials, announcements, presentations and so much more. We’ve got LobbyPOP, a template-based program that we can use to create infomercials for you at a substantially lower cost than custom-made ones!

With the ever-evolving visual world seeking more and more information through what they see; as a business owner, The SignMan supports your goal to achieve maximum and quality visibility. We understand your need to acquire expert advice on appropriately and adequately branding your company and retaining its reputation. At The SignMan we are design and image specialists with a team that shares a wide range of talent and knowledge in not only infographics and digital signage, but so much more in terms of indoor/outdoor signage and promotional products. Visit our website – Like us on Facebook. Follow us on Twitter. You WILL believe what you see!

(Sources –,,

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